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Is Amazon Self-destructing, or Just Messing With Our Heads?

December 18, 2017

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Is Amazon Self-destructing, or Just Messing With Our Heads?

December 18, 2017


Self-destructing aircraft are the stuff of spy novels or sci-fi movies.


Come to think of it, Amazon delivers spy novels and sci-fi movies on DVD.  Maybe one of their new self-destructing drones will take itself apart mid-flight while delivering one of these.


It may be a small electric charge, and it may be compressed gas.  However it would work, the new Amazon drones would disassemble mid-air in case of engine failure or some other emergency.  That way, an innocent below-stander can’t get bonked on the head with an entire plummeting drone.


Now, the incipient drone isn’t supposed to dismantle completely, right down to each individual part.  Instead, it will jettison a part her or there, changing shape and weight to cope with the emergency at hand.  Apparently, your Spy novel will arrive in just the main body of the drone, a frightful sight indeed for the uninitiated.  Meanwhile, one of your neighbors will dodge a plummeting rotor while returning from the local grocery.


Basically, a giant like Amazon can’t afford a public relations—and very legitimate—crisis that would come from crashing a drone in a crowded area.  When it put a lot of money and effort into its initial plan to start delivering by UAS—dubbed Amazon Prime Air—it may have gotten a bit ahead of itself.


It never really solved the risk issue, at least not until now.  This latest effort is an extravagant attempt to do just that.


We know this because there’s more than  just disintegration to the new technology.  For example, the vehicles would be equipped to obtain terrain topology data.  With this, it can look for a good place  to drop a part of the drone, a field, lonely road, etc.


There’s also the possibility of dropping your purchase—a Jhumpa Lahiri novel, a case of shea butter lotion, or a catnip toy for Pouty—into an inviting tree.  I don’t know if they then give you the address of the tree for recovery.


In any case, when a lot of people think of drones, they think of Amazon.  There’s been a lot more flash than substance from the retail Goliath on this score.  Here’s more flash.

We have to admit that we appreciate the publicity to drones in general.  


That has probably helped us some.  And we’re proud that without self-destructing drones or parachutes or any gimmicks, we’re able to provide very valuable surveying, videography, measuring and planning services to our valued clients.


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